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How to Build Customer Relationships
Name
*
First
Last
Email
*
1. What is an example of switching costs?
*
Live Chats
Credit Card Companies
Self-Pump Gas Station
Gym Memberships
2. The easiest type of relationship to build is:
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Personal Assistance Relationship
Transactional Relationship
No Relationship
Self-Service Relationship
3. In the last example, what type of relationship did Ashlyn decide to focus more on?
*
Personal Assistance Relationship
Self-Service Relationship
Loyalty Program
Transactional Relationship
4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.
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Self-Service Relationship
Long Term Relationship
Co-Creation Relationship
Personal Assistance Relationship
5. The most involved type of customer relationship is the Long Term Relationship.
*
False
True
6. What company is an example of a Co-Creation Relationship?
*
Nike
Youtube
Patagonia
Sales Force
7. Automated services can provide a more _____ relationship.
*
Dedicated
Simple
Co-Creation
Personal
8. An example of a Transactional Relationship is:
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Gym Membership
Credit Card Machine
Live Chat
Self-Pump Gas Station
9. In the last example, How did Ashlyn build community?
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DIY clinics on basic bike maintenance
Free Evening Rides
Helmet Stickers
All of the above
10. In the example, Salesforce and The Running Company had completely different types of customer relationship.
*
True
False