Resources

13 Small Business Marketing Strategies

Learn how to get more customers for your small business by using online marketing. Small business marketing strategies are not always easy to implement, but if you can focus on using these marketing tips for your small business just one at a time, you will get your website, products, and services out to more customers in no time.

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3 Ways to Boost E-Commerce

Discover best practices for optimizing your website's user experience and SEO to grow your sales.

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Bookkeeping 101 for Small Businesses

Ever wonder how to do bookkeeping or how to track business expenses? Learn the basics so you will no longer ask yourself what is bookkeeping.

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Branding Basics – Making Your Business Stand Out

Your brand includes all of the elements that make up your business. It starts with your product or service and also includes your logo, your storefront, your vehicles, your staff and your advertising.

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Building an Effective Onboarding Strategy

Learn how to build a strong onboarding strategy for your team now to maximize retention in the future.

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Business Plan Writing 101

Patrick FitzGerald discusses what is required to write an effective business plan.

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Choosing the Right Structure for your Business

In this video we will go over each of the business structures and give you an approach for how to decide on the business structure that is right for you.

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Customer Engagement Tips

Your customers, both current and potential, are everywhere. And nowadays, customer engagement is an extremely important area to focus on. Today, we're telling you the definition of customer engagement and how it helps your digital marketing campaigns.

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Five Smart Ways to Promote Your Business Online

Learn five ways to get noticed and grow your business online. Explore marketing options and figure out which marketing techniques work best for the time and resources you have.

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Full Guide to hire Employees for your Small Business

Do this before you hire, during the hiring process, and after you hire for your small business or startup.

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Google (My) Business Tutorial 2024

Adding your Local Business to Google (My) Business is actually really easy. Just follow the steps in this video and you are up and running in no time.

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How Great Leaders Inspire Action

Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?"

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How To Build a Social Media Marketing Plan

Social media marketing is the rocket fuel that can take your business to the next level. But how do you actually create a social media marketing plan?

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How to Build Customer Relationships

Like any committed relationship, the relationship between a business and its customer's needs nurturing. And that shouldn't come as a surprise! We need customers to run a successful business, and naturally they're going to have certain expectations.

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How to Communicate with Customers

No business, no matter how innovative and amazing it is, will survive if people haven't heard of it. If people don't know something exists, they'll never be able to purchase it. It's time to work on our communication skills.

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How to do your own Bookkeeping and Accounting with Karlton Dennis

Did you know that your business doesn't have to make a PROFIT to leverage deductions? Let’s make sure you’re doing everything correctly and in the most efficient manner so you can keep more money in your pocket this year!

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How to Get Financing When Starting a Business

Find out how and where to get financing for starting your new business.

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How to Give Great Customer Service: The L.A.S.T. Method

What do you do when your customer has a problem? Learn how to give great customer service. Learn many polite expressions you can use with your customers. Learn the L.A.S.T method and tips for dealing with an angry customer.

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How to Market you business on Social Media

How to Market your Business on Social Media

If you think simply posting on social media is considered marketing, then you might want to reassess your strategy! There are proven ways to give you much better results from your social media marketing strategy for your business! In this video, I'll tell you everything you need to know on how to market your business on social media and grow your business with organic social media strategies in 2023.

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How to Prepare an Income Statement

Income statements track revenues and expenses for a business. This statement helps businesses understand their income and profit. There are all types of expenses from wages expense to cost of goods sold. Learn how to make an income statement step-by-step.

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How To Price Your Products for E-Commerce

Are you confused about how to price your products for ecommerce? If you're not sure what formula to use, you'll earn it in this course.

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How to Seek Help and Find Key Partners

Entrepreneurs wear many hats but need to understand where other people or products could help get the job done. You can't be an expert in everything or have time to do everything. But people or software can help! Figure out how to find the help you need.

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How to Set Up an Online Business in 5 Simple Steps

Learn the top 5 things you need to do to start an online business.

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How to Start an LLC in Oklahoma

Learn the steps to registering your LLC in the state of Oklahoma.

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How to Use Canva

A step-by-step tutorial on getting started with Canva. Learn how to use Canva like a pro in no time.

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How to use TikTok for Business

Learn the basics of TikTok and how to develop a marketing strategy for your business or personal branding.

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How to Write a Business Plan

Start Your Own Business by Writing Business Plan. How to write a successful business plan for successful startups. Step By Step - How to write a business plan an effectively for starting your own business.

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Introduction to Marketing

How does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix.

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Is Growth Right For You?

In business, growth basically means making a company more successful in some way: finding a new revenue stream, revamping the cost structure to minimize expenses and increase profit, or adding new people and knowledge to the team.

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Legal vs. Ethical Liability: A Crisis of Leadership and Culture

Leaders at all levels and across industries need to focus of ethical liability above and beyond legal liabilities for themselves and their organizations. Ethical liability determines the character and quality of an organization's culture.

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LLC Vs S Corp: Which one should you choose?

I just saved one of my clients over $95,000 in tax expenses from making a simple entity change from an LLC to an S-Corp. I am going to explain the key differences between the 2 entity types and if you should convert your LLC to an S-Corp. Watch to learn more.

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LLC Vs Sole Proprietor: Which is better for your business?

Have you ever wondered the difference between sole proprietor and LLC? Like, what are the tax benefits of each? In today's video, I go over the similarities and differences of the two and what you need to know to decide which one is best for your business.

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New Hire Orientation

No matter what size your company is, a formal orientation is the best way to welcome new employees and introduce them to your organization. Orientation can range from a few hours to several days, depending on the amount of information to cover and the complexity of the position.

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Pricing Strategy: How To Find The Ideal Price For A Product

Setting the right prices for your products is a balancing act. A low price isn’t always ideal, as the product might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?). Similarly, when a product has a high price, a retailer may see fewer sales and “price out” more budget-conscious customers, losing market positioning.

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The Perfect Elevator Pitch & Sales Pitch

Learn the most effective ways to craft your elevator and/or sales pitch to get the results you're looking for.

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The Simplest Business Budget Template

If you’ve been avoiding getting a business budget setup because it’s all too complicated and overwhelming, this business budget template will get you started in the simplest way possible and covering the 2 most important things first: your own profit and your ability to pay your taxes!

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These 12 Ecommerce Platforms are 100% Free to start An Online Store

In this video, I discuss my own experiences with free ecommerce software solutions and how they compare to the most popular fully hosted platforms like Shopify and BigCommerce.

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Top 5 Mistakes Most Business Owners Make and How to Fix Them

Whether you're a new small business owner or you've been in business for years, this video reviews 5 common mistakes made by most business owners and how to avoid them.

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nderstanding Financial Statements and Accounting: Crash Course Entrepreneurship

Understanding Financial Statements and Accounting

Learn to love financial statements, because basic accounting can make or break a business. If we lose track of expenses or overestimate a revenue stream, we might end up questioning where all the money has gone.

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What Can You Learn from Your Competition

In business, there isn't just one winner. So as entrepreneurs, we have to take stock in the middle of the competition, and ask the question: "how competitive am I?"

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What is a Business Continuity Plan

When things go seriously wrong, one thing you will need is a Business Continuity Plan. And, since projects involve risk to your organization, you'll need to link into this. So, what is a Business Continuity Plan?

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Who Even Is An Entrepreneur?

You've probably heard the word "Entrepreneur" thrown around a lot in business. It conjures images of Elon Musk, Bill Gates, or Oprah Winfrey. But, it goes way beyond that. In this episode of Crash Course Business: Entrepreneurship, Anna helps us to figure out who Entrepreneurs are, and what that title actually means.

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Food Truck

Whatever sparked your interest, a food truck can be a very profitable business idea. It can be both a good way to enter the food industry or expand on your already existing restaurant.

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Freelancer/Independent Contractor

This Freelancer/Independent Contractor Starter Kit is an overview of what it takes to be a part of the gig economy. Every gig, whether you use an online platform or not, is different, but we provide the basic steps – along with tips, tricks, and common mistakes to avoid.

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Hair/Nail Salon

The Hair/Nail Salon Starter Kit provides everything you need to help you choose a location, obtain a barbering and cosmetology license, and open your doors.

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Medical Clinic

Opening your own medical clinic is an exciting way to take the practice of medicine into your own hands. Unfortunately, it is also complicated and challenging. To ensure success, it's critical to have a clear and detailed plan that can help keep things moving on schedule.

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Personalization Company

A personalization company can easily be set up as a side job done out of your home or eventually a full-time business working out of a storefront employing several people. Personalized goods are strong sellers in shopping, tourist and special event environments, and include items personalized with names, slogans or designs of the customer's choice.

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Photography

When it comes to photography there are a couple of different ways to get started in this industry. Often, photographers either choose to do specific photo shoots for clients or they sell photos from a portfolio that were previously taken.

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Restaurant

The Restaurant Starter Kit provides everything you need to help you choose a location, set up your kitchen, obtain a health permit, and open your doors.

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Retail Store

Maybe you've always wanted to be your own boss. You've always enjoyed shopping and looking through unique stores. You can see yourself opening your own store. It could be fun and exciting, but make no mistake opening a retail shop takes dedication, planning and a major life change.

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Self-Employed Contractor

Becoming a self-employed contractor has many advantages. Starting your own business, being the boss, and calling the shots are all very attractive to anyone with an entrepreneurial urge. It can also be one of the easiest ways to transition from full- time employment to running your own business, provided you have solid skills and experience in your profession.

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