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How to Communicate with Customers
Name
*
First
Last
Email
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1. What are the two channels of communication strategy?
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Passive and Active
Online and In Person
Direct and Indirect
Television and Radio
2. Acquiring new customers is:
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Easy to do
The most expensive communication goal
The cheapest communication goal
Required by law
3. The 3 goals of communication for an entrepreneur are:
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Explain, Teach, and Educate
Gather, Keep, and Build
Display, Demonstrate, and Sale
Acquiring, Retaining, and Growing
4. _________ are people with a lot of followers on different social media sites who get paid to try out a product or promote a branCelebrities
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Divas
Youtubers
Influencers
Celebrities
5. Online customer reviews of your product is an example of an Indirect Channel.
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True
False
6. What are examples of physical messages?
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Billboards
Experts in the store
Ad in the mail
All of the above
7. _________ are communication pathways a business already owns or controls.
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Digital Messages
Physical Messages
Direct Channels
Indirect Channels
8. A website, email, or social media posts is an example of:
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Physical Messages
Electronic Communication
Technological Messaging
Digital Messages
9. What is an example of the 4 solid starting points?
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Get the word out
Delight the customer with originality
Use familiar language
All of the above
10. Red Bull sponsoring the world's highest skydive is an example of an Indirect Channel.
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False
True