Resources Online Training Branding Basics – Making Your Business Stand Out Name* First Last Email* 1. The _____ is all the elements that make up a business.* Customer Logo Owner Brand 2. A strong brand can increase your business’s value.* False True 3. Gap, Old Navy, and _____ are 3 different brands all owned by the same company.* JC Penney Kirkland’s Banana Republic The Buckle 4. As your business evolves and grows, your logo should always stay the same.* False True 5. You should consider a _____ to tell customers who you are and what you stand for in a few short words.* Tag Line Slogan A and B None of the above 6. When creating a logo, you should avoid too many fonts and colors.* True False 7. A consistent brand creates a strong conception of _____ and credibility.* Professionalism Fun Inexperience All the above 8. A strong brand will help you stand out and be memorable.* False True 9. The _____ is the foundation of your brand.* Concept Logo Jingle None of the above 10. When choosing company colors which color suggests you’re trustworthy, dependable, fiscally responsible, and secure?* Red Green Yellow Blue This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.