Resources Online Training Branding Basics – Making Your Business Stand Out Name* First Last Email* 1. The _____ is all the elements that make up a business.* Logo Brand Customer Owner 2. A strong brand can increase your business’s value.* True False 3. Gap, Old Navy, and _____ are 3 different brands all owned by the same company.* The Buckle Banana Republic Kirkland’s JC Penney 4. As your business evolves and grows, your logo should always stay the same.* True False 5. You should consider a _____ to tell customers who you are and what you stand for in a few short words.* Tag Line Slogan A and B None of the above 6. When creating a logo, you should avoid too many fonts and colors.* False True 7. A consistent brand creates a strong conception of _____ and credibility.* Professionalism Fun Inexperience All the above 8. A strong brand will help you stand out and be memorable.* True False 9. The _____ is the foundation of your brand.* Concept Logo Jingle None of the above 10. When choosing company colors which color suggests you’re trustworthy, dependable, fiscally responsible, and secure?* Red Blue Green Yellow This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.