Branding Basics - Making Your Business Stand Out - Choctaw Nation Small Business Development

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1. The _____ is all the elements that make up a business.*

2. A strong brand can increase your business’s value.*

3. Gap, Old Navy, and _____ are 3 different brands all owned by the same company.*

4. As your business evolves and grows, your logo should always stay the same.*

5. You should consider a _____ to tell customers who you are and what you stand for in a few short words.*

6. When creating a logo, you should avoid too many fonts and colors.*

7. A consistent brand creates a strong conception of _____ and credibility.*

8. A strong brand will help you stand out and be memorable.*

9. The _____ is the foundation of your brand.*

10. When choosing company colors which color suggests you’re trustworthy, dependable, fiscally responsible, and secure?*