How To Build a Social Media Marketing Plan - Choctaw Nation Small Business Development

Name*

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1. Select the four major forms of social media influence.*

Digital Real Estate, Branding, Follow Count, and Engagement
Digital Real Estate, Connections, Content, and Engagement
Connections, Marketing, Content, Ads
Connections, Branding, Content, and Ads

2. Digital Real Estate refers to where you show up- what platforms you use online.*

True
False

3. There are two types of audits recommended to develop your social media marketing plan. Those audits are _____ and ______.*

Brand and Competitive Audits
Brand and Content Audits
Competitive and Platform Audits
Platform and Content Audits

4. Customer Avatar - This is identifying your customer and their patterns, such as where they hangout and finding out what they do there.*

True
False

5. When deciding what type of content you want to put out to represent your brand, there are several platforms to utilize. Written content is easiest to produce and visual content will take a higher level of production. Some examples of visual content include:*

Infographics
Live streams
Vlogs
All of the above

6. From the video, step 5 is to Develop a Content Strategy. In this step, it is important to identify who will be producing and publishing content and the calls to action that will put your plan into play. Another key part of this step is identifying ____________.*

Brand consistency
Your target market
Measurable goals for the content to reach
Where the content takes people

7. It is not necessary to publish content consistently as long as you are meeting your marketing plan goals.*

False
True

8. A Content Calendar can be automated through tools such as Hootsuite that will publish your content to your selected platforms at the times you designate.*

True
False

9. Step 7 is ________.*

Return on Investment
Measurement and Analytics
Audit and Refine
Test and Refine

10. Quantitative data is measurable, such as number of page reviews, site traffic, and follower count.*

True
False

11. Qualitative data includes soft metrics, such as engagement, feedback, and brand awareness.*

False
True

12. No social media plan is ever static - it is important to analyze and make changes!*

True
False