Resources Online Training How To Build a Social Media Marketing Plan Name* First Last Email* 1. Select the four major forms of social media influence.* Digital Real Estate, Branding, Follow Count, and Engagement Digital Real Estate, Connections, Content, and Engagement Connections, Marketing, Content, Ads Connections, Branding, Content, and Ads 2. Digital Real Estate refers to where you show up- what platforms you use online.* False True 3. There are two types of audits recommended to develop your social media marketing plan. Those audits are _____ and ______.* Competitive and Platform Audits Brand and Content Audits Platform and Content Audits Brand and Competitive Audits 4. Customer Avatar - This is identifying your customer and their patterns, such as where they hangout and finding out what they do there.* False True 5. When deciding what type of content you want to put out to represent your brand, there are several platforms to utilize. Written content is easiest to produce and visual content will take a higher level of production. Some examples of visual content include:* Infographics Live streams Vlogs All of the above 6. From the video, step 5 is to Develop a Content Strategy. In this step, it is important to identify who will be producing and publishing content and the calls to action that will put your plan into play. Another key part of this step is identifying ____________.* Where the content takes people Your target market Brand consistency Measurable goals for the content to reach 7. It is not necessary to publish content consistently as long as you are meeting your marketing plan goals.* True False 8. A Content Calendar can be automated through tools such as Hootsuite that will publish your content to your selected platforms at the times you designate.* True False 9. Step 7 is ________.* Measurement and Analytics Audit and Refine Test and Refine Return on Investment 10. Quantitative data is measurable, such as number of page reviews, site traffic, and follower count.* True False 11. Qualitative data includes soft metrics, such as engagement, feedback, and brand awareness.* True False 12. No social media plan is ever static - it is important to analyze and make changes!* False True This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.