Resources Online Training How to Build Customer Relationships Name* First Last Email* 1. What is an example of switching costs?* Self-Pump Gas Station Gym Memberships Live Chats Credit Card Companies 2. The easiest type of relationship to build is:* Transactional Relationship Personal Assistance Relationship No Relationship Self-Service Relationship 3. In the last example, what type of relationship did Ashlyn decide to focus more on?* Self-Service Relationship Personal Assistance Relationship Loyalty Program Transactional Relationship 4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.* Long Term Relationship Co-Creation Relationship Self-Service Relationship Personal Assistance Relationship 5. The most involved type of customer relationship is the Long Term Relationship.* True False 6. What company is an example of a Co-Creation Relationship?* Nike Patagonia Youtube Sales Force 7. Automated services can provide a more _____ relationship.* Dedicated Simple Co-Creation Personal 8. An example of a Transactional Relationship is:* Gym Membership Credit Card Machine Self-Pump Gas Station Live Chat 9. In the last example, How did Ashlyn build community?* DIY clinics on basic bike maintenance Free Evening Rides Helmet Stickers All of the above 10. In the example, Salesforce and The Running Company had completely different types of customer relationship.* True False This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.