Resources Online Training How to Build Customer Relationships Name* First Last Email* 1. What is an example of switching costs?* Gym Memberships Live Chats Self-Pump Gas Station Credit Card Companies 2. The easiest type of relationship to build is:* Transactional Relationship Self-Service Relationship Personal Assistance Relationship No Relationship 3. In the last example, what type of relationship did Ashlyn decide to focus more on?* Personal Assistance Relationship Loyalty Program Transactional Relationship Self-Service Relationship 4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.* Co-Creation Relationship Long Term Relationship Self-Service Relationship Personal Assistance Relationship 5. The most involved type of customer relationship is the Long Term Relationship.* False True 6. What company is an example of a Co-Creation Relationship?* Patagonia Sales Force Nike Youtube 7. Automated services can provide a more _____ relationship.* Simple Personal Co-Creation Dedicated 8. An example of a Transactional Relationship is:* Credit Card Machine Live Chat Self-Pump Gas Station Gym Membership 9. In the last example, How did Ashlyn build community?* DIY clinics on basic bike maintenance Free Evening Rides Helmet Stickers All of the above 10. In the example, Salesforce and The Running Company had completely different types of customer relationship.* True False This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.