Resources Online Training How to Build Customer Relationships Name* First Last Email* 1. What is an example of switching costs?* Live Chats Gym Memberships Credit Card Companies Self-Pump Gas Station 2. The easiest type of relationship to build is:* Transactional Relationship No Relationship Self-Service Relationship Personal Assistance Relationship 3. In the last example, what type of relationship did Ashlyn decide to focus more on?* Loyalty Program Personal Assistance Relationship Transactional Relationship Self-Service Relationship 4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.* Long Term Relationship Personal Assistance Relationship Co-Creation Relationship Self-Service Relationship 5. The most involved type of customer relationship is the Long Term Relationship.* False True 6. What company is an example of a Co-Creation Relationship?* Youtube Nike Patagonia Sales Force 7. Automated services can provide a more _____ relationship.* Dedicated Co-Creation Personal Simple 8. An example of a Transactional Relationship is:* Live Chat Self-Pump Gas Station Gym Membership Credit Card Machine 9. In the last example, How did Ashlyn build community?* DIY clinics on basic bike maintenance Free Evening Rides Helmet Stickers All of the above 10. In the example, Salesforce and The Running Company had completely different types of customer relationship.* True False This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.