Resources Online Training How to Build Customer Relationships Name* First Last Email* 1. What is an example of switching costs?* Self-Pump Gas Station Credit Card Companies Gym Memberships Live Chats 2. The easiest type of relationship to build is:* Transactional Relationship Personal Assistance Relationship No Relationship Self-Service Relationship 3. In the last example, what type of relationship did Ashlyn decide to focus more on?* Loyalty Program Self-Service Relationship Personal Assistance Relationship Transactional Relationship 4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.* Long Term Relationship Personal Assistance Relationship Co-Creation Relationship Self-Service Relationship 5. The most involved type of customer relationship is the Long Term Relationship.* False True 6. What company is an example of a Co-Creation Relationship?* Sales Force Nike Youtube Patagonia 7. Automated services can provide a more _____ relationship.* Simple Dedicated Personal Co-Creation 8. An example of a Transactional Relationship is:* Gym Membership Credit Card Machine Live Chat Self-Pump Gas Station 9. In the last example, How did Ashlyn build community?* DIY clinics on basic bike maintenance Free Evening Rides Helmet Stickers All of the above 10. In the example, Salesforce and The Running Company had completely different types of customer relationship.* False True This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.