Resources Online Training How to Build Customer Relationships Name* First Last Email* 1. What is an example of switching costs?* Credit Card Companies Self-Pump Gas Station Gym Memberships Live Chats 2. The easiest type of relationship to build is:* Self-Service Relationship No Relationship Personal Assistance Relationship Transactional Relationship 3. In the last example, what type of relationship did Ashlyn decide to focus more on?* Personal Assistance Relationship Transactional Relationship Self-Service Relationship Loyalty Program 4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.* Long Term Relationship Self-Service Relationship Personal Assistance Relationship Co-Creation Relationship 5. The most involved type of customer relationship is the Long Term Relationship.* False True 6. What company is an example of a Co-Creation Relationship?* Sales Force Patagonia Youtube Nike 7. Automated services can provide a more _____ relationship.* Personal Co-Creation Simple Dedicated 8. An example of a Transactional Relationship is:* Gym Membership Self-Pump Gas Station Live Chat Credit Card Machine 9. In the last example, How did Ashlyn build community?* DIY clinics on basic bike maintenance Free Evening Rides Helmet Stickers All of the above 10. In the example, Salesforce and The Running Company had completely different types of customer relationship.* True False This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.