Resources Online Training How to Build Customer Relationships Name* First Last Email* 1. What is an example of switching costs?* Credit Card Companies Self-Pump Gas Station Live Chats Gym Memberships 2. The easiest type of relationship to build is:* Personal Assistance Relationship Transactional Relationship Self-Service Relationship No Relationship 3. In the last example, what type of relationship did Ashlyn decide to focus more on?* Transactional Relationship Self-Service Relationship Loyalty Program Personal Assistance Relationship 4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.* Co-Creation Relationship Long Term Relationship Personal Assistance Relationship Self-Service Relationship 5. The most involved type of customer relationship is the Long Term Relationship.* True False 6. What company is an example of a Co-Creation Relationship?* Sales Force Nike Youtube Patagonia 7. Automated services can provide a more _____ relationship.* Personal Co-Creation Simple Dedicated 8. An example of a Transactional Relationship is:* Gym Membership Live Chat Credit Card Machine Self-Pump Gas Station 9. In the last example, How did Ashlyn build community?* DIY clinics on basic bike maintenance Free Evening Rides Helmet Stickers All of the above 10. In the example, Salesforce and The Running Company had completely different types of customer relationship.* True False This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.