Resources Online Training How to Build Customer Relationships Name* First Last Email* 1. What is an example of switching costs?* Gym Memberships Self-Pump Gas Station Credit Card Companies Live Chats 2. The easiest type of relationship to build is:* Transactional Relationship No Relationship Self-Service Relationship Personal Assistance Relationship 3. In the last example, what type of relationship did Ashlyn decide to focus more on?* Personal Assistance Relationship Self-Service Relationship Transactional Relationship Loyalty Program 4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.* Personal Assistance Relationship Long Term Relationship Co-Creation Relationship Self-Service Relationship 5. The most involved type of customer relationship is the Long Term Relationship.* False True 6. What company is an example of a Co-Creation Relationship?* Nike Patagonia Sales Force Youtube 7. Automated services can provide a more _____ relationship.* Simple Personal Dedicated Co-Creation 8. An example of a Transactional Relationship is:* Gym Membership Self-Pump Gas Station Live Chat Credit Card Machine 9. In the last example, How did Ashlyn build community?* DIY clinics on basic bike maintenance Free Evening Rides Helmet Stickers All of the above 10. In the example, Salesforce and The Running Company had completely different types of customer relationship.* True False This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.