Resources Online Training How to Build Customer Relationships Name* First Last Email* 1. What is an example of switching costs?* Credit Card Companies Gym Memberships Live Chats Self-Pump Gas Station 2. The easiest type of relationship to build is:* Personal Assistance Relationship Self-Service Relationship Transactional Relationship No Relationship 3. In the last example, what type of relationship did Ashlyn decide to focus more on?* Personal Assistance Relationship Loyalty Program Self-Service Relationship Transactional Relationship 4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.* Long Term Relationship Self-Service Relationship Personal Assistance Relationship Co-Creation Relationship 5. The most involved type of customer relationship is the Long Term Relationship.* False True 6. What company is an example of a Co-Creation Relationship?* Nike Youtube Patagonia Sales Force 7. Automated services can provide a more _____ relationship.* Personal Simple Co-Creation Dedicated 8. An example of a Transactional Relationship is:* Self-Pump Gas Station Gym Membership Credit Card Machine Live Chat 9. In the last example, How did Ashlyn build community?* DIY clinics on basic bike maintenance Free Evening Rides Helmet Stickers All of the above 10. In the example, Salesforce and The Running Company had completely different types of customer relationship.* False True This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.