Resources Online Training How to Build Customer Relationships Name* First Last Email* 1. What is an example of switching costs?* Live Chats Self-Pump Gas Station Gym Memberships Credit Card Companies 2. The easiest type of relationship to build is:* Transactional Relationship Personal Assistance Relationship No Relationship Self-Service Relationship 3. In the last example, what type of relationship did Ashlyn decide to focus more on?* Self-Service Relationship Transactional Relationship Loyalty Program Personal Assistance Relationship 4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.* Personal Assistance Relationship Long Term Relationship Co-Creation Relationship Self-Service Relationship 5. The most involved type of customer relationship is the Long Term Relationship.* False True 6. What company is an example of a Co-Creation Relationship?* Sales Force Youtube Nike Patagonia 7. Automated services can provide a more _____ relationship.* Co-Creation Simple Personal Dedicated 8. An example of a Transactional Relationship is:* Self-Pump Gas Station Live Chat Credit Card Machine Gym Membership 9. In the last example, How did Ashlyn build community?* DIY clinics on basic bike maintenance Free Evening Rides Helmet Stickers All of the above 10. In the example, Salesforce and The Running Company had completely different types of customer relationship.* True False This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.