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How to Build Customer Relationships
Name
*
First
Last
Email
*
1. What is an example of switching costs?
*
Gym Memberships
Live Chats
Self-Pump Gas Station
Credit Card Companies
2. The easiest type of relationship to build is:
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Personal Assistance Relationship
No Relationship
Transactional Relationship
Self-Service Relationship
3. In the last example, what type of relationship did Ashlyn decide to focus more on?
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Personal Assistance Relationship
Self-Service Relationship
Transactional Relationship
Loyalty Program
4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.
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Long Term Relationship
Co-Creation Relationship
Self-Service Relationship
Personal Assistance Relationship
5. The most involved type of customer relationship is the Long Term Relationship.
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True
False
6. What company is an example of a Co-Creation Relationship?
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Sales Force
Nike
Youtube
Patagonia
7. Automated services can provide a more _____ relationship.
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Simple
Personal
Dedicated
Co-Creation
8. An example of a Transactional Relationship is:
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Self-Pump Gas Station
Gym Membership
Credit Card Machine
Live Chat
9. In the last example, How did Ashlyn build community?
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DIY clinics on basic bike maintenance
Free Evening Rides
Helmet Stickers
All of the above
10. In the example, Salesforce and The Running Company had completely different types of customer relationship.
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True
False