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How to Build Customer Relationships
Name
*
First
Last
Email
*
1. What is an example of switching costs?
*
Self-Pump Gas Station
Gym Memberships
Live Chats
Credit Card Companies
2. The easiest type of relationship to build is:
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Personal Assistance Relationship
Self-Service Relationship
No Relationship
Transactional Relationship
3. In the last example, what type of relationship did Ashlyn decide to focus more on?
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Loyalty Program
Self-Service Relationship
Transactional Relationship
Personal Assistance Relationship
4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.
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Long Term Relationship
Self-Service Relationship
Personal Assistance Relationship
Co-Creation Relationship
5. The most involved type of customer relationship is the Long Term Relationship.
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False
True
6. What company is an example of a Co-Creation Relationship?
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Nike
Sales Force
Patagonia
Youtube
7. Automated services can provide a more _____ relationship.
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Simple
Personal
Co-Creation
Dedicated
8. An example of a Transactional Relationship is:
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Self-Pump Gas Station
Credit Card Machine
Live Chat
Gym Membership
9. In the last example, How did Ashlyn build community?
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DIY clinics on basic bike maintenance
Free Evening Rides
Helmet Stickers
All of the above
10. In the example, Salesforce and The Running Company had completely different types of customer relationship.
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False
True