Choctaw Nation
Small Business Development
Choctaw Nation
Small Business Development
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How to Build Customer Relationships
Name
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First
Last
Email
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1. What is an example of switching costs?
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Gym Memberships
Credit Card Companies
Live Chats
Self-Pump Gas Station
2. The easiest type of relationship to build is:
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Self-Service Relationship
Transactional Relationship
No Relationship
Personal Assistance Relationship
3. In the last example, what type of relationship did Ashlyn decide to focus more on?
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Transactional Relationship
Self-Service Relationship
Personal Assistance Relationship
Loyalty Program
4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.
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Long Term Relationship
Personal Assistance Relationship
Co-Creation Relationship
Self-Service Relationship
5. The most involved type of customer relationship is the Long Term Relationship.
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True
False
6. What company is an example of a Co-Creation Relationship?
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Nike
Sales Force
Patagonia
Youtube
7. Automated services can provide a more _____ relationship.
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Personal
Dedicated
Co-Creation
Simple
8. An example of a Transactional Relationship is:
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Self-Pump Gas Station
Credit Card Machine
Gym Membership
Live Chat
9. In the last example, How did Ashlyn build community?
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All of the above
Free Evening Rides
Helmet Stickers
DIY clinics on basic bike maintenance
10. In the example, Salesforce and The Running Company had completely different types of customer relationship.
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True
False