Resources Online Training How to Build Customer Relationships Name* First Last Email* 1. What is an example of switching costs?* Self-Pump Gas Station Credit Card Companies Gym Memberships Live Chats 2. The easiest type of relationship to build is:* Personal Assistance Relationship Self-Service Relationship Transactional Relationship No Relationship 3. In the last example, what type of relationship did Ashlyn decide to focus more on?* Transactional Relationship Personal Assistance Relationship Self-Service Relationship Loyalty Program 4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.* Personal Assistance Relationship Self-Service Relationship Co-Creation Relationship Long Term Relationship 5. The most involved type of customer relationship is the Long Term Relationship.* False True 6. What company is an example of a Co-Creation Relationship?* Patagonia Sales Force Youtube Nike 7. Automated services can provide a more _____ relationship.* Co-Creation Simple Dedicated Personal 8. An example of a Transactional Relationship is:* Credit Card Machine Self-Pump Gas Station Live Chat Gym Membership 9. In the last example, How did Ashlyn build community?* DIY clinics on basic bike maintenance Free Evening Rides Helmet Stickers All of the above 10. In the example, Salesforce and The Running Company had completely different types of customer relationship.* True False This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.