Resources Online Training How to Build Customer Relationships Name* First Last Email* 1. What is an example of switching costs?* Credit Card Companies Gym Memberships Live Chats Self-Pump Gas Station 2. The easiest type of relationship to build is:* Self-Service Relationship No Relationship Personal Assistance Relationship Transactional Relationship 3. In the last example, what type of relationship did Ashlyn decide to focus more on?* Loyalty Program Personal Assistance Relationship Self-Service Relationship Transactional Relationship 4. _________ is one where the customer can communicate with a real person to get help during or after the sales process.* Co-Creation Relationship Personal Assistance Relationship Long Term Relationship Self-Service Relationship 5. The most involved type of customer relationship is the Long Term Relationship.* False True 6. What company is an example of a Co-Creation Relationship?* Patagonia Youtube Sales Force Nike 7. Automated services can provide a more _____ relationship.* Co-Creation Simple Personal Dedicated 8. An example of a Transactional Relationship is:* Credit Card Machine Gym Membership Self-Pump Gas Station Live Chat 9. In the last example, How did Ashlyn build community?* DIY clinics on basic bike maintenance Free Evening Rides Helmet Stickers All of the above 10. In the example, Salesforce and The Running Company had completely different types of customer relationship.* False True This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.