Resources Online Training How to Communicate with Customers Name* First Last Email* 1. What are the two channels of communication strategy?* Passive and Active Television and Radio Direct and Indirect Online and In Person 2. Acquiring new customers is:* The cheapest communication goal Easy to do Required by law The most expensive communication goal 3. The 3 goals of communication for an entrepreneur are:* Gather, Keep, and Build Acquiring, Retaining, and Growing Display, Demonstrate, and Sale Explain, Teach, and Educate 4. _________ are people with a lot of followers on different social media sites who get paid to try out a product or promote a branCelebrities* Influencers Celebrities Divas Youtubers 5. Online customer reviews of your product is an example of an Indirect Channel.* False True 6. What are examples of physical messages?* Billboards Experts in the store Ad in the mail All of the above 7. _________ are communication pathways a business already owns or controls.* Physical Messages Direct Channels Digital Messages Indirect Channels 8. A website, email, or social media posts is an example of:* Technological Messaging Physical Messages Digital Messages Electronic Communication 9. What is an example of the 4 solid starting points?* Get the word out Delight the customer with originality Use familiar language All of the above 10. Red Bull sponsoring the world's highest skydive is an example of an Indirect Channel.* False True This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.