Resources Online Training How to Communicate with Customers Name* First Last Email* 1. What are the two channels of communication strategy?* Direct and Indirect Passive and Active Television and Radio Online and In Person 2. Acquiring new customers is:* The most expensive communication goal The cheapest communication goal Required by law Easy to do 3. The 3 goals of communication for an entrepreneur are:* Acquiring, Retaining, and Growing Display, Demonstrate, and Sale Explain, Teach, and Educate Gather, Keep, and Build 4. _________ are people with a lot of followers on different social media sites who get paid to try out a product or promote a branCelebrities* Divas Celebrities Youtubers Influencers 5. Online customer reviews of your product is an example of an Indirect Channel.* False True 6. What are examples of physical messages?* Billboards Experts in the store Ad in the mail All of the above 7. _________ are communication pathways a business already owns or controls.* Digital Messages Direct Channels Indirect Channels Physical Messages 8. A website, email, or social media posts is an example of:* Electronic Communication Physical Messages Technological Messaging Digital Messages 9. What is an example of the 4 solid starting points?* Get the word out Delight the customer with originality Use familiar language All of the above 10. Red Bull sponsoring the world's highest skydive is an example of an Indirect Channel.* True False This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.