Resources Online Training How to Communicate with Customers Name* First Last Email* 1. What are the two channels of communication strategy?* Direct and Indirect Television and Radio Passive and Active Online and In Person 2. Acquiring new customers is:* Easy to do The most expensive communication goal Required by law The cheapest communication goal 3. The 3 goals of communication for an entrepreneur are:* Acquiring, Retaining, and Growing Explain, Teach, and Educate Display, Demonstrate, and Sale Gather, Keep, and Build 4. _________ are people with a lot of followers on different social media sites who get paid to try out a product or promote a branCelebrities* Celebrities Influencers Divas Youtubers 5. Online customer reviews of your product is an example of an Indirect Channel.* True False 6. What are examples of physical messages?* Billboards Experts in the store Ad in the mail All of the above 7. _________ are communication pathways a business already owns or controls.* Digital Messages Physical Messages Indirect Channels Direct Channels 8. A website, email, or social media posts is an example of:* Digital Messages Physical Messages Technological Messaging Electronic Communication 9. What is an example of the 4 solid starting points?* Get the word out Delight the customer with originality Use familiar language All of the above 10. Red Bull sponsoring the world's highest skydive is an example of an Indirect Channel.* False True This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.