Resources Online Training How to Communicate with Customers Name* First Last Email* 1. What are the two channels of communication strategy?* Online and In Person Television and Radio Direct and Indirect Passive and Active 2. Acquiring new customers is:* Required by law The most expensive communication goal Easy to do The cheapest communication goal 3. The 3 goals of communication for an entrepreneur are:* Acquiring, Retaining, and Growing Explain, Teach, and Educate Gather, Keep, and Build Display, Demonstrate, and Sale 4. _________ are people with a lot of followers on different social media sites who get paid to try out a product or promote a branCelebrities* Influencers Celebrities Youtubers Divas 5. Online customer reviews of your product is an example of an Indirect Channel.* False True 6. What are examples of physical messages?* Billboards Experts in the store Ad in the mail All of the above 7. _________ are communication pathways a business already owns or controls.* Direct Channels Indirect Channels Physical Messages Digital Messages 8. A website, email, or social media posts is an example of:* Digital Messages Technological Messaging Physical Messages Electronic Communication 9. What is an example of the 4 solid starting points?* Get the word out Delight the customer with originality Use familiar language All of the above 10. Red Bull sponsoring the world's highest skydive is an example of an Indirect Channel.* True False This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.