Resources Online Training How to Communicate with Customers Name* First Last Email* 1. What are the two channels of communication strategy?* Passive and Active Online and In Person Direct and Indirect Television and Radio 2. Acquiring new customers is:* The cheapest communication goal Required by law Easy to do The most expensive communication goal 3. The 3 goals of communication for an entrepreneur are:* Explain, Teach, and Educate Gather, Keep, and Build Acquiring, Retaining, and Growing Display, Demonstrate, and Sale 4. _________ are people with a lot of followers on different social media sites who get paid to try out a product or promote a branCelebrities* Youtubers Celebrities Divas Influencers 5. Online customer reviews of your product is an example of an Indirect Channel.* True False 6. What are examples of physical messages?* Billboards Experts in the store Ad in the mail All of the above 7. _________ are communication pathways a business already owns or controls.* Digital Messages Physical Messages Direct Channels Indirect Channels 8. A website, email, or social media posts is an example of:* Electronic Communication Digital Messages Physical Messages Technological Messaging 9. What is an example of the 4 solid starting points?* Get the word out Delight the customer with originality Use familiar language All of the above 10. Red Bull sponsoring the world's highest skydive is an example of an Indirect Channel.* True False This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.