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How to Communicate with Customers
Name
*
First
Last
Email
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1. What are the two channels of communication strategy?
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Direct and Indirect
Online and In Person
Television and Radio
Passive and Active
2. Acquiring new customers is:
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The most expensive communication goal
Required by law
Easy to do
The cheapest communication goal
3. The 3 goals of communication for an entrepreneur are:
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Acquiring, Retaining, and Growing
Explain, Teach, and Educate
Display, Demonstrate, and Sale
Gather, Keep, and Build
4. _________ are people with a lot of followers on different social media sites who get paid to try out a product or promote a branCelebrities
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Divas
Youtubers
Celebrities
Influencers
5. Online customer reviews of your product is an example of an Indirect Channel.
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False
True
6. What are examples of physical messages?
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Billboards
Experts in the store
Ad in the mail
All of the above
7. _________ are communication pathways a business already owns or controls.
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Direct Channels
Indirect Channels
Physical Messages
Digital Messages
8. A website, email, or social media posts is an example of:
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Digital Messages
Technological Messaging
Physical Messages
Electronic Communication
9. What is an example of the 4 solid starting points?
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Get the word out
Delight the customer with originality
Use familiar language
All of the above
10. Red Bull sponsoring the world's highest skydive is an example of an Indirect Channel.
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True
False