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How to Communicate with Customers
Name
*
First
Last
Email
*
1. What are the two channels of communication strategy?
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Online and In Person
Direct and Indirect
Television and Radio
Passive and Active
2. Acquiring new customers is:
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Required by law
The most expensive communication goal
The cheapest communication goal
Easy to do
3. The 3 goals of communication for an entrepreneur are:
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Display, Demonstrate, and Sale
Gather, Keep, and Build
Acquiring, Retaining, and Growing
Explain, Teach, and Educate
4. _________ are people with a lot of followers on different social media sites who get paid to try out a product or promote a branCelebrities
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Influencers
Youtubers
Celebrities
Divas
5. Online customer reviews of your product is an example of an Indirect Channel.
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False
True
6. What are examples of physical messages?
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Billboards
Experts in the store
Ad in the mail
All of the above
7. _________ are communication pathways a business already owns or controls.
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Direct Channels
Digital Messages
Physical Messages
Indirect Channels
8. A website, email, or social media posts is an example of:
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Physical Messages
Digital Messages
Electronic Communication
Technological Messaging
9. What is an example of the 4 solid starting points?
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Get the word out
Delight the customer with originality
Use familiar language
All of the above
10. Red Bull sponsoring the world's highest skydive is an example of an Indirect Channel.
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True
False