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Small Business Development
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Small Business Development
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How to Communicate with Customers
Name
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First
Last
Email
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1. What are the two channels of communication strategy?
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Online and In Person
Direct and Indirect
Television and Radio
Passive and Active
2. Acquiring new customers is:
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Easy to do
Required by law
The cheapest communication goal
The most expensive communication goal
3. The 3 goals of communication for an entrepreneur are:
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Gather, Keep, and Build
Explain, Teach, and Educate
Display, Demonstrate, and Sale
Acquiring, Retaining, and Growing
4. _________ are people with a lot of followers on different social media sites who get paid to try out a product or promote a branCelebrities
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Youtubers
Divas
Celebrities
Influencers
5. Online customer reviews of your product is an example of an Indirect Channel.
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True
False
6. What are examples of physical messages?
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Billboards
Experts in the store
Ad in the mail
All of the above
7. _________ are communication pathways a business already owns or controls.
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Indirect Channels
Direct Channels
Digital Messages
Physical Messages
8. A website, email, or social media posts is an example of:
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Electronic Communication
Physical Messages
Digital Messages
Technological Messaging
9. What is an example of the 4 solid starting points?
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Get the word out
Delight the customer with originality
Use familiar language
All of the above
10. Red Bull sponsoring the world's highest skydive is an example of an Indirect Channel.
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False
True