Choctaw Nation
Small Business Development
Choctaw Nation
Small Business Development
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How to Communicate with Customers
Name
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First
Last
Email
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1. What are the two channels of communication strategy?
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Television and Radio
Passive and Active
Online and In Person
Direct and Indirect
2. Acquiring new customers is:
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Easy to do
The cheapest communication goal
The most expensive communication goal
Required by law
3. The 3 goals of communication for an entrepreneur are:
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Display, Demonstrate, and Sale
Acquiring, Retaining, and Growing
Gather, Keep, and Build
Explain, Teach, and Educate
4. _________ are people with a lot of followers on different social media sites who get paid to try out a product or promote a branCelebrities
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Divas
Celebrities
Influencers
Youtubers
5. Online customer reviews of your product is an example of an Indirect Channel.
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False
True
6. What are examples of physical messages?
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Experts in the store
All of the above
Ad in the mail
Billboards
7. _________ are communication pathways a business already owns or controls.
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Digital Messages
Direct Channels
Indirect Channels
Physical Messages
8. A website, email, or social media posts is an example of:
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Digital Messages
Technological Messaging
Physical Messages
Electronic Communication
9. What is an example of the 4 solid starting points?
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Delight the customer with originality
Get the word out
Use familiar language
All of the above
10. Red Bull sponsoring the world's highest skydive is an example of an Indirect Channel.
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False
True