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Small Business Development
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How to Set Up an Online Business in 5 Simple Steps
Name
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First
Last
Email
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1. In the video, three tips were given to choose a good domain name. Identify the choice bellow that was not one of the three.
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Easy to remember
Include a keyword
Easy to spell
Easy to say
2. In the video, three shopping cart providers were mentioned. Identify the choice that was not discussed.
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Shopify
BigCommerce
Ecommerce
Woo Commerce
3. What does SEO stand for in the context of Ecommerce?
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Senior Efficiency Officer
Senior Executive Officer
Search Engine Optimization
Search Efficiency Optimization
4. What is a free way to drive traffic to your website?
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ACT
DIT
TEN
SEO
5. What is influencer marketing?
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Finding someone who likes your product on social media.
Paying your friend to post about your product on their social media.
Paying a family member to post about your product on their social media.
Paying individuals who have a high number of followers on social media to talk about your product or service.
6. What quality domain name example was given in the video?
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peanutbuttertasters.com
peanutbutterlovers.com
peanutbutterfans.com
peanutbutterfanclub.com
7. Why was the domain peanutbutter.com not suggested?
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Too common
Likely too expensive and already taken
Unlikely to be searched
Too short
8. What is the name of the presenter?
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Travis Makin
Travis Makern
Travis Marziani
Travis Jones
9. What is the difference between a hosted and a self hosted shopping cart?
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Self Hosted shopping carts are not user friendly
Hosted shopping carts are harder to work on
Hosted means the shopping cart is held on a computer with the business that you are paying to use it from, self hosted means that you host the shopping cart on your own computer or server.
Self hosted is not safe
10. Several topics were mentioned to help drive attention to your website. Identify the topic that was not listed.
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Using Keywords
User friendly
Headline Tags
Website Structure