Introduction to Marketing - Choctaw Nation Small Business Development

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1. What are the 4 P's of marketing?*

2. Can a business charge whatever they want for a product?*

3. What is the most important thing for a business to do when marketing is in the mix?*

4. Can advertising a product as high-end but selling it through a discount retailer hurt a brand and jeopardize sales?*

5. Marketing is everything involved in _____________, ______________, and_______________ value to customers, clients, and even society.*

6. Is marketing used to persuade consumers into purchase a product?*

7. Marketing plays a prominent role in:*

Designing the packaging that will enclose the product
All of the above
Deciding whether to sell the product through traditional retailers or entirely online
Establishing a price point
Determining how the product should look

A business creates, communicates and delivers value to its customers, by creating an effective and consistent marketing mix.*