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Small Business Development
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Introduction to Marketing
Name
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First
Last
Email
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1. What are the 4 P's of marketing?
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Product
Place
Promotion
Price
All of the above
2. Can a business charge whatever they want for a product?
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True
False
3. What is the most important thing for a business to do when marketing is in the mix?
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Always change with new trends
Be consistent
Spend all their money
Write an essay
All of the above
4. Can advertising a product as high-end but selling it through a discount retailer hurt a brand and jeopardize sales?
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False
True
5. Marketing is everything involved in _____________, ______________, and_______________ value to customers, clients, and even society.
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Listening, Preparing, Delivering
Creating, Communicating, Delivering
Delivering, Estimating, Creating
Communicating, Preparing, Delivering
6. Is marketing used to persuade consumers into purchase a product?
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False
True
7. Marketing plays a prominent role in:
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Determining how the product should look
Designing the packaging that will enclose the product
Deciding whether to sell the product through traditional retailers or entirely online
Establishing a price point
All of the above
A business creates, communicates and delivers value to its customers, by creating an effective and consistent marketing mix.
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True
False